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OffTheHoof Case Study

OffTheHoof

One Mobile Platform for Smarter Herd Management

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Introduction.

OffTheHoof is a mobile herd management solution built for Brangus and seedstock producers.

It gives ranch teams one place to manage livestock records, genetic inventory, staff activity, ranch logistics, and reporting. 

With offline access, voice commands, AI-powered tools, and connected hardware, important information can be recorded while the work is happening, not hours later back at the office.

The Summary.

Managing a seedstock operation involves more than tracking cattle. Producers also need to manage pedigrees, breeding records, treatments, staff tasks, equipment, feed, medicine, and animal movements.

OffTheHoof replaces scattered notes, spreadsheets, desktop tools, and separate systems with one mobile experience designed around everyday ranch work.

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The Challenges.

Ranch teams often work across remote locations where connectivity is limited and manual record-keeping can lead to delayed, missing, or incorrect information.

OffTheHoof needed to:

  • Manage cattle, semen, and embryo records
  • Track pedigree, health, performance, treatments, and costs
  • Assign and approve staff tasks
  • Monitor livestock locations and ranch inventory
  • Work offline in remote areas
  • Connect with registries, calendars, EID readers, and weigh scales
  • Support livestock scoring and breeding decisions with AI
  • Generate clear reports and traceable records


The challenge was to manage all this detail without slowing people down in the field.

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The Solution.

Herd Records and AI-Assisted Decisions

OffTheHoof creates detailed profiles for cattle, semen, and embryos, bringing pedigree, health, breeding, treatment, location, and cost information into one place.

AI tools support structural and health scoring from livestock images, help producers explore breeding pairs, and allow them to search herd notes and animal history using natural language.

Connected Ranch Operations

Ranch owners, managers, and ranch hands receive access based on their roles.
Managers can assign tasks, review staff entries, and approve completed work.

The platform also tracks cattle locations, feed, medicine, equipment, and supplies. Offline access, geofencing, Siri commands, and calendar integrations help teams stay connected across the ranch.

Faster Data and Clearer Reports

Bluetooth EID readers and weigh scales connect data directly to the correct animal profile, reducing manual entry.

Built-in calculators support breeding dates, performance metrics, and treatment dosages.

Reports provide a clear view of herd health, genetic progress, staff activity, inventory, and cost trends.

Services & technologies used.

React Native
pHp Laravel
MySQL
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The Outcome.

OffTheHoof changed the way ranch teams manage their daily operations by bringing their records, workflows, and livestock data into one platform.

Instead of searching through spreadsheets, notes, and separate tools, producers can now access the information they need while working in the field. 

This has made record-keeping easier, improved visibility across the ranch, and helped teams make faster decisions around herd health, breeding, and operations.

Get this case study in PDF to your inbox.

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Bring Smarter Herd Management

Into the Field

Connect livestock records, ranch operations, and AI-assisted insights through one platform built for modern seedstock producers.

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