MOISEAU is a branded jewelry store based in Dubai (UAE) renowned for their premium jewelry for women embodying the elegance and beauty of nature. The brand is focused on unique designs & premium quality, inspiring vintage jewelry ideas from the timeless grace of the 1930s to the 1980s.
Founder & owner Arshia Khan blends a classical charm in her designs reflecting depth, character, and adaptiveness of memorable eras gone by, but absorbing the modern essence of jewelry at the same time.
MOISEU jewelry is a pure reflection of Khan’s vision; bold yet delicate, vibrant with colour, and always telling a story. “Arshia believes every piece should speak a thousand words, transcending trends and time. Whether fine, semi-precious, or fashion jewellery, each creation shares the same narrative of beauty and grace, made to be worn by all.”
MOISEAU were planning to expand their footprint to a larger market and wider audiences across the world. With a respectable reputation for high quality designer jewelry, Arshia envisioned an ecommerce webstore to spread her brand identity worldwide.
Our team conducted several consultancy & ideation sessions to create a strategic digital marketing plan.
The main objectives were to create a strong brand identity, attract international audiences, and drive more revenue for MOISEAU with the power of ecommerce.
The primal challenge was to showcase the MOISEAU brand and its unique products & story online. Secondly, the designer brand would need a fast and considerably easy to manage website that could be scaled for the future.
With research from some of our previous projects we understood that the brand would require a resounding design, convenient user experience, and a resolute mobile experience. Considering the competitive nature of the online apparel & jewelry market, the website would need a flawless product catalog, tasteful imagery, and fluid UI with lots of personalization.
The dedicated project management team began with an in-depth analysis of the brand’s existing digital touchpoints, mostly across social platforms. Our team then identified the critical areas of improvement for the brand in the jewelry ecommerce niche.
The project leads determined an easily manageable webstore that would be built using Shopify, especially for easier product publishing and marketing management. The website design would be inspired from the original brand elements of MOISEAU. The ecommerce store was equipped with several add-ons to manage everything from SEO and social marketing to order management and tracking.
A strategic SEO strategy was developed to be enacted in the future once the ecommerce store was live. A paid marketing strategy was also developed to ensure the store would be given an immediate boost upon release with a limited time promotion.
The outcome has been a fabulous ecommerce store powered by Shopify, with a gorgeous front end and an admin friendly backend. Designed and developed over six weeks the MOISEAU web store was published for real time preview and is currently undergoing fine tuning by the MyTeams Shopify development team.
