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Marc Case Study

Marc

Helping Customers Find the Right Service 
Without the Usual Friction

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Introduction.

Marc is a Progressive Web App marketplace that brings customers and service-based businesses together in one accessible digital platform. 

Customers can search for providers, explore detailed profiles, watch video showcases, and connect through messaging or direct calls, while businesses gain a stronger way to present their services and reach people already looking for them. 

Available across mobile, tablet, and desktop without an app-store download, Marc combines the accessibility of the web with an app-like user experience.

The Summary.

Marc started with a simple question: why is finding the right service still so difficult?

The goal was to create more than another business directory. Marc was designed as a two-sided marketplace where customers could discover and contact service providers, while businesses could showcase their services, experience, and previous work through richer profiles and video content.

The first version was planned as an 18-week MVP focused on delivering the core marketplace experience, validating the concept, attracting early users, and creating a scalable foundation for future services, analytics, categories, and partnerships.

Marc Logo

The challenge.

Marc was not built to be just another directory or marketplace. 

The goal was to create a platform that simplified service discovery for customers while helping businesses showcase their expertise and connect with the right audience.

The platform needed to:

  • Make it easier for customers to discover, compare, and contact service providers
  • Give businesses detailed profiles that could showcase their expertise and previous work
  • Use video and visual content to build understanding before the first conversation
  • Enable direct communication between customers and businesses
  • Deliver a consistent, mobile-first experience across supported devices
  • Remove the barrier of traditional app-store downloads
  • Create a scalable foundation for future features, services, and revenue opportunities

But the challenge went beyond the user experience.

Marc needed to deliver meaningful value from its first release while supporting a much larger long-term vision. With only 18 weeks to launch, the challenge was prioritizing the right features for the MVP while building a foundation for long-term growth. 

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The Solution.

Rethinking the Problem

The solution began by looking beyond the traditional directory model.
Most listing platforms give users a large amount of information and leave them to search, compare, and contact providers on their own. Marc was instead designed around the customer’s actual goal: understanding available services and reaching a suitable provider with fewer unnecessary steps.
This shaped the experience around clear search, structured browsing, informative profiles, and direct communication.

A More Guided Experience

Marc organizes business information in a way that helps customers understand what each provider offers before making contact.
Users can search and browse available services, open business profiles, review relevant information, and watch video content that presents the provider’s work in a more engaging format.
This creates a clearer journey from initial search to business inquiry.

Removing Barriers to Entry

Marc was developed as a Progressive Web App to make the marketplace easier to access.
Users can open the platform through a browser without downloading a native application from an app store. The responsive experience works across mobile phones, tablets, and desktop devices, helping reduce friction during initial discovery and use.

Giving Providers a Better Platform

The same thinking applied to service providers.
Rather than being reduced to a name and basic contact information, businesses could showcase their services, experience, previous work, and video content in a way that helped build trust before any contact was made.
This gave providers more opportunities to demonstrate their expertise while helping users make better-informed decisions.

Services & technologies used.

React.js
Php
Figma
MySQL
MarcOutComes

The outcome.

Marc transformed the initial marketplace concept into a functional Progressive Web App built for customers and service providers.

The platform brought service discovery, detailed business profiles, video showcases, in-app messaging, and direct calls into one connected digital experience. Customers gained a clearer way to explore service providers, while businesses received a dedicated platform for presenting their services and receiving direct inquiries.

By using a Progressive Web App model, Marc also made the experience accessible across mobile, tablet, and desktop devices without requiring an app-store download.

The MVP established a scalable foundation that can support future premium services, advanced analytics, additional service categories, and strategic partnerships as the platform develops.

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